Meet the Owners
At the heart of Hooked On Wisconsin Outdoors is the dynamic duo of Kelly (Nurse) and Kyle (Police Officer); who share a passion for quality, resilience, and adventure. Founded in October 2023, Hooked On Wisconsin Outdoors is inspired by Kelly’s love of fishing and Kyle’s love of hunting. Together, they form an awesome team exploring Wisconsin through every season.
At Hooked On Wisconsin Outdoors, we craft apparel that balances everyday comfort with bold, purposeful design—built for the adventurous, the resilient, and for those who never stop exploring.
